Last week my family decided to vist a new church and we decided to choose the church to visit in our city based on our denomination and an Internet search for such a church. I was excited to see a few growing churches using Adwords to advertise their worship services, family events, and more. But do you know how those little adds on the side of Google get there? Do you know how to get that targeted traffic to your church? Keep reading and learn what businesses have known for years. Highly targeted traffic is one of the most important entities in the Internet universe. Any church website administrator recognizes the importance of driving traffic to a website. The success of any church website does not rely entirely on the site itself. You may have a terrific idea for a website, offer an excellent selection of programs and worship services, or have an exceptionally designed site with superb content, but if you do not use the right strategies to advertise, your church webpage would not attract the high traffic you need. Attracting targeted traffic is a task that should be taken seriously for any church to succeed in welcoming prospective new members. Fortunately, there are internet-marketing tools that will help to drive traffic to your church webpage. One of the most significant, and effective, of these tools is Google's Adwords. Adwords is one of Google's advertising services.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses, or in our case churches, to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language, country, state and area. This is important because you would not want your church advertised in countries on the other side of the globe or even in another part of your state. You want to talk to the people who will come to your church this week! Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords, determining maximum cost per click that you are willing to spend, and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe your church clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified people, which can eventually turn into first time church visitors. Thus, the importance of selecting the right keywords cannot be overemphasized. If you are in a small church or a large church, make sure people know that. If someone is searching for a small church to visit, they might not want to go to your mega church and vice versa.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable for your church. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your church site maximum exposure in your community. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
How does Google Adwords work? Google is the largest search engine on the web receiving over 200 million queries each day through its various services. As Google is the most popular search engine today, webmasters are keen on having their websites achieve a higher ranking in the search engine results it provides. A high ranking can mean high traffic for that website. The search engine results page is also a great venue for advertisers to promote a product or service through ads and links. Consequently, Google launched its Adwords service, as a way for businesses, or in our case churches, to advertise products and services to a targeted audience. Google Adwords can guarantee instant traffic. In this service, Google displays relevant text based ads within its search engine results page termed as "Sponsored Links". Whenever a particular keyword is searched on, these relevant links appear in a separate section giving excellent exposure to the sites listed.
How do you use Google Adwords? First, you have to open an account with the Google Adwords Service. Then, you should indicate your target language, country, state and area. This is important because you would not want your church advertised in countries on the other side of the globe or even in another part of your state. You want to talk to the people who will come to your church this week! Afterwards, you should now create an ad group. This involves designing the ad, selecting keywords, determining maximum cost per click that you are willing to spend, and defining bid amounts. The most important step in creating a successful Adwords campaign is selecting an effective title tag that will catch the attention of your target audience. The title tag, generally a short phrase, is the most important part of your Adwords campaign so make sure that it is attractive and catchy. You should describe your church clearly and accurately. The most effective advertising conveys a clear message to the target audience. With a clear message, you will be attracting qualified people, which can eventually turn into first time church visitors. Thus, the importance of selecting the right keywords cannot be overemphasized. If you are in a small church or a large church, make sure people know that. If someone is searching for a small church to visit, they might not want to go to your mega church and vice versa.
There are keyword variations you can adapt to reach more prospects. Using these varieties, misspellings and derivatives can help increase the chance of your ads being served. Broad match is targeting keywords in a loosely defined manner. Here, the ads appear based on the keywords that have been queried by other users as opposed to exact match, which calls for the keyword to match the query exactly. Meanwhile, a keyword phrase set to phrase match will only appear when the exact phrase is searched on. A negative keyword is helpful in filtering unrelated pages.
After you have decided on what title tag to use in your ad, you must now define a budget in order to maximize exposure. Google Adwords recommend a daily budget for each campaign. However, you should determine a budget that is suitable and affordable for your church. You should also determine the maximum cost per click. Google will offer a recommended cost per click, but you do not have to stick with this. Usually, a number one position is not ideal as it can also attract unwanted traffic and useless clicks. A number two position is more preferred as it can filter useless clicks and provide traffic with a higher conversion rate.
To conclude, Google Adwords is an excellent strategy and tool in giving your church site maximum exposure in your community. Nevertheless, Google Adwords should not be your sole advertising campaign. It will definitely help you find the all-important, highly targeted traffic you need.
The Ministry Group
Helping Local Churches Search For and Build Their Ministry Team.
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